Privacy policy

Last updated 27 October 2026

This policy explains what personal data Aimble collects, why, who handles it for us, how long we keep it and what you can do about it. It covers the quiz and payment pages, the web app at getaimble.com and our apps for iPhone and Android.

1. Who is responsible

The controller of your personal data is Juicy Lucy AI, UAB, Tiltų g. 19, LT-91249 Klaipėda, Lithuania. For anything about your data, write to support@getaimble.com. We answer within one month.

2. What we collect

When you take the quiz

Your answers to the quiz questions, which we use to build your plan.
Your email address, which the quiz asks for before showing your plan. It becomes your account if you subscribe.
Details of your visit: the pages you opened, the page you came from, campaign labels on the link you followed, your network address, the approximate place worked out from it (country, region, city and postcode), and your device and browser type.

Our payment processor receives your payment details and creates a customer record with your email address. We never receive or store your full card number. We can see the last four digits of the card, the amounts, the dates and the status of each payment.
The state of your subscription: its plan, price, dates and status.

When you use Aimble

Your account: your email address, your profile built from your quiz answers, and your settings.
Your progress, streaks, rewards and saved work.
Your messages to the AI assistant and its answers, and a count of your requests so the daily limit works.
Messages you send to support and our replies.
If you allow it in the app: which screens and features you use, such as opening or finishing a lesson, with a random identifier kept on your device. It is not your email address or your account, and it never includes anything you type.

When you use our apps

When you open our app for Android or iPhone for the first time, it creates an account for you without an email address, so that what you do in the app and anything you buy there belongs to you. You can add your email address later, and sign in with it on another phone.
To measure which advertising brought you to the app, the app uses AppsFlyer, our attribution provider. At every launch it receives your device's advertising identifier, an identifier of the installation, your network address (from which an approximate location is worked out), the type of device and its settings, and which steps of the first questions you reached, without your answers. Our app store billing provider tells it when you start, renew or cancel a subscription. On iPhone the app asks your permission first, and nothing that identifies your device across apps is used if you decline. On Android you can reset or delete your advertising ID in the phone's settings.
If you allow notifications, the app can remind you before your subscription renews. The reminder is set on your phone and nothing about it is sent to us.

What we do not collect

We do not collect your full card number, your contacts or your precise location, and we do not sell your personal data.

3. Why we use it, and the legal basis

To provide Aimble, your plan, your account and your subscription (performance of our contract with you).
To take payments, prevent fraud and keep records the law requires (contract, legal obligation).
To answer you and to send messages about your account and subscription, such as receipts and renewal reminders (contract).
To understand and improve the quiz and the service with aggregated statistics (our legitimate interest).
To see which screens and features of the app are used, so we can improve them, only where you have allowed it in the app (consent, which you can withdraw at any time under Privacy choices in your account).
To measure our advertising with Meta, our advertising platform: Meta's tag runs on every quiz and payment page, and our server sends Meta the steps of your visit, your network address, browser details and browser identifiers, and one-way coded copies of the country, region, city and postcode worked out from your network address, sent with each event, of your email address and, when you pay, of the first and last name, phone number, postcode, region, city and country in your payment's billing details, and of the first name you gave in the quiz, so that it can match your visit and purchase to its ads (our legitimate interest in knowing which ads work; you can object at any time with the privacy link at the foot of every quiz page, or by writing to us). A one-way code is not readable as sent, but Meta can compare it with the details it already holds.

4. Who handles data for us

Service providers process personal data for us on our instructions, under a data processing agreement:

Stripe, for payments.
RevenueCat, for app store billing.
Supabase, for hosting and database.
PostHog, for app usage statistics, only if you allow them. It stores them in the European Union.
our funnel hosting provider, for quiz and payment pages.
our AI model provider, for AI assistant.
AppsFlyer, for measuring our advertising in the apps.
our email delivery provider, for email delivery.

Meta also receives data from our quiz and payment pages and from our server, and uses it for its own purposes too, under its own privacy policy:

Meta Platforms, to measure our advertising on Facebook and Instagram: its tag on the quiz and payment pages, and our server through its Conversions API, send it the steps of your visit (for example giving your email address, starting a checkout or subscribing) with identifiers of your browser and device.

From our pages and our server, Meta receives the steps of your visit, your network address, browser details and browser identifiers, and one-way coded copies of the country, region, city and postcode worked out from your network address, sent with each event, of your email address and, when you pay, of the first and last name, phone number, postcode, region, city and country in your payment's billing details, and of the first name you gave in the quiz. Item 6 of section 3 says why, and how to object.

If you subscribe in our app for iPhone or Android, Apple or Google take the payment and share the subscription status with us. We may also disclose data when the law requires it.

5. Transfers outside the European Economic Area

Some providers store or process data in the United States or other countries outside the European Economic Area. Where they do, we rely on an adequacy decision or the European Commission's standard contractual clauses.

6. How long we keep it

Account and learning data: while your account exists. When you delete your account, we delete it within 30 days.
Quiz answers without a subscription: up to 12 months.
Your network address, device and browser details from a visit: 90 days.
App usage statistics, if you allowed them: up to 7 years, the period our analytics provider keeps them. They are not linked to your account or your email address.
Payment and invoice records: as long as tax law requires, usually up to 10 years.
Messages you send to support, such as a request to withdraw, for a refund or about your rights: 6 years, as the record of what was asked. When you delete your account they are kept without the link to it.
A record that an account was deleted, made of internal ids and a one-way code, with no email address or name: 6 years.
AppsFlyer keeps the data of an app installation under its own retention rules. Deleting your account does not erase it there; write to us and we will ask AppsFlyer to erase it.

7. Your rights

You can ask us to give you a copy of your data, correct it, delete it, restrict or object to its use, or send it to you in a portable format. You can withdraw a consent at any time. Write to support@getaimble.com from the email address of your account. You also have the right to complain to a data protection authority, in particular where you live or to our lead authority, the State Data Protection Inspectorate (Valstybinė duomenų apsaugos inspekcija).

If you live in California or another US state with a privacy law, you have similar rights to know, correct and delete your data and to opt out of any sale or sharing. We do not sell your personal data for money, but Meta, the advertising company in section 4, receives data from our quiz and payment pages and our server and uses it for its own advertising, which some of these laws call sharing. To opt out of it, use "Do Not Sell or Share My Personal Information" at the foot of any quiz page, or write to us from the email address of your account; we will not treat you differently for doing so.

You can delete your account in the app: open the You tab, then Settings, "Open my account" and "Delete my account". You can also ask us by email, as Delete your Aimble account explains. Deleting your account does not cancel a subscription you bought in Google Play or the App Store; cancel it there.

8. Children

Aimble is not meant for anyone under 18. We do not knowingly collect data from children. If you think a child has given us data, write to us and we will delete it.

9. Cookies and similar technologies

The quiz and payment pages use cookies and similar technologies to keep your answers between steps, to run the checkout and to measure advertising: Meta's tag in section 4 runs on every page, and the pages show no cookie banner. The privacy link at the foot of every quiz page stops it for you: "Cookie settings" in the UK, the European Economic Area and Switzerland, "Do Not Sell or Share My Personal Information" elsewhere. You can also block or delete cookies in your browser's settings at any time; the quiz and the checkout need their own cookies to work. Our apps do not use cookies for advertising; they use the identifiers described in section 2.

10. Security

We protect your data with encryption in transit, access controls and regular reviews. No service is perfectly secure; if a breach affects you, we will tell you and the authority as the law requires.

11. Changes to this policy

We will update this policy when our practices or the law change, and tell you by email or in the app about any important change.

12. Contact

support@getaimble.com, or by post to Juicy Lucy AI, UAB, Tiltų g. 19, LT-91249 Klaipėda, Lithuania.